So much so that industry pundits believe the 2001 Adelaide Magic Millions sale catalogue to be of better quality than the Premier. Lacklustre results from the Premier make it quite likely that the Adelaide sale will produce a higher gross and better averages than the Victorian one.

On the 24th of May, the 10 year injunction expires, allowing Magic Millions and anyone else to schedule a sale in Victoria or New South Wales, confident in the knowledge that computerised pedigrees are readily available from Arion Pedigrees. Arion principal Geoff Powell would not comment for this article, but it is not unreasonable to expect that he anticipates an upturn in business.

David Chester from Magic Millions was cautiously optimistic. Denying any immediate plans to move directly into the newly open markets, nevertheless he "thought they were making inroads into Inglis market share." No one from Inglis was prepared to be quoted for this article, but it is likely that the prospect of increased competition is not welcome to them.

For vendors, the prospect of more competition to attract the best horseflesh to rejuvinated sales such as Adelaide can only be encouraging. While it may offer no reduction in sales commissions in the immediate future, each sales company will have to do the very best it can to maximise the price of each lot. This will involve spending a much greater proportion of sale entry fees on actually promoting the sale, rather than just using them for general administration expenses, as has been the practise to date. To do otherwise will surely see the choice lots consigned to competitors.